2. Will cold email work for you?
This is for you if:
You’re an established B2B business
Your deals are worth £1,000+ (or £10k+ lifetime)
Your market has 10,000+ potential buyers, UK or abroad
You have someone ready to take the meetings
This isn’t for you if:
You sell to consumers, not businesses
Your offer isn’t clearly defined yet
Your deals are worth less than £1,000
You’ve no one free to take the meetings
3. The direct line to your buyer.
Other channels make you wait, pay, or spend your best people’s time. Cold email lands with the person who can say yes. After a one-off setup, you only pay for qualified meetings that show up.
Prospecting
Eats your team’s hours
Referrals
Arrive when they arrive
Ads & SEO
Costly, slow, no guarantee
Cold email
Straight to the decision-maker
Common worries
4. The Outbound Flywheel™
A system that finds your decision-makers, reaches their inbox, books the call, and learns from every reply.
Stage 01
Offer & Targeting
Decision-Makers
The cold email offer is built around your business first. It’s often the difference between silence and replies.
Verified decision-makers who match your ideal customer.
Several angles tested, so the market shows what works.
What’s included
Stage 02
Email Engine
Predictable Outreach
Dedicated domains, inboxes and warm-up, built for you.
Deliverability checked daily, so mail lands in the inbox, not spam.
Your main domain is never used.
What’s included
Stage 03
Conversion
Qualified Meetings
Scripts people can reply to. Compliant, specific, not spammy.
Replies handled fast. We aim to respond within 1 hour in working hours.
Only qualified prospects, booked straight into your calendar.
What’s included
Stage 04
Insights
Smarter Campaigns
Data-driven decisions only
Double down on whats working
Every month built on what the last one proved.
What’s included
All infrastructure and tool costs included. No add-ons.
Compliance-checked before anything goes out.
Bonus (optional)
Dormant lead reactivation
Get meetings in the diary while your new inboxes warm up. We re-engage the old leads, lapsed quotes and quiet conversations already sitting in your CRM. You’re only billed for qualified meetings that take place.
Specialist agencies charge £2,000+ for this on its own.
5. Sample emails
Written to show the standard: short, specific, easy to reply to. These are just a few examples. The same approach works in any niche that meets our criteria.
Cold Email Offer
Easy to say yes
Market specific
6. A 90 Day Timeline
Reactivation can book meetings from around day 8. Cold email launches on day 15. Full volume by day 30.
90 days is recommended. No lock-in. Cancel anytime.
Month 1: setup, warm-up, then launch
Reactivation can book meetings from around day 8. Cold campaigns launch on day 15.
Inbox warm-up
Onboarding form
Targeting call
Offer approved
Lead list built
Email scripts
Final checks
Soft launch
Full volume
Optional: reactivation
Campaigns Live
Setup and warm-up
7. How we compare
8. No qualified meeting. No fee.
After a one-off £950 setup, you pay only when a meeting meets the criteria you signed off and actually takes place.
Prospect cancels: no fee
Cancel anytime. No lock-in.
9. Pricing
Pay per meeting
Prove cold email works, risk-free.
£300
per qualified meeting
+ £950 one-off setup (detailed below)
No retainer. Cancel anytime.
Set your own monthly cap
Everything done for you, from data to replies
Your domains and lead list, yours to keep
What does the £950 setup cover?
Founding Members
I’m taking on 5 founding clients at this pricing. Keeping it small means every campaign gets my full attention, from the offer to the replies. Once the spots are taken, the offer closes.
Backed by our guarantee: no qualified meeting, no fee.
10. Return on Investment
Even if a customer is worth just £2,000 over their lifetime, one win covers more than six meetings at £300. Close 1 in 6 and you’re in profit. At £10,000, you break even closing 1 in 33.
Doing nothing costs too. Every month without outbound is pipeline your competitors book instead.
Illustrative, not a promise. Your own numbers come from the ROI Email Audit call.
Leave your credit card in another room.
Free · 30 minutes · No pitch
How many decision-makers we can reach
The meetings to expect
Your break-even close rate
A second call only if it’s a fit. Either way, you’ll know if cold email is right for you.