Our Story

Olicana is the old Roman name for Ilkley. It’s where I’m building this business, and a Yorkshireman is always proud of his roots.

My corporate background is in sales and marketing, across insurance, FMCG and AI. I’ve had the privilege of working with some great brands, with plenty of free chocolate along the way.

Being a small business is my strength. I work on every campaign, from the offer to the replies. No juniors, no handovers. If I don't book qualified meetings, I don't earn the fee.

Most importantly, I’m not after quick wins. I want to work with a handful of good businesses and grow alongside them.

If that sounds like you, book a call.

Click here to book a strategy call

Max Heathcote, founder of Olicana

Max Heathcote

Founder

Mars Wrigley brands including Celebrations, Galaxy, Snickers, M&M's and Twix
Amazon
Bartlett Insurance Brokers
Bartlett Insurance Brokers
Matt Lucero with Alex Hormozi

Matt Lucero of Anevo, interviewing Alex Hormozi.

Trained by the best

Trained in cold email by Matt Lucero.

Matt leads Anevo. He has sent over 10 million cold emails and booked close to 4,000 sales meetings. What I learned from him is built into every campaign.

Matt Lucero with Alex Hormozi
Matt Lucero with Alex Hormozi

Matt Lucero of Anevo, interviewing Alex Hormozi.